Issue 1, 2019. February-March


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Luca Polare for teenagers without parental care!

Luca Polare corporate social responsibility direction helps adolescents and youth without parental care integrate in the society and fulfill their true potential.

In 2018, Luca Polare in collaboration with SOS Children's Villages carried out a campaign called #backtoschool. Brooches that were made within the campaign, have been sold all summer in Luca Polare branches for symbolic prices.

Celebrities and various people loved by the Georgian society have also been involved in the campaign.

The amount raised from the campaign was used to help 54 beneficiaries from family-type orphanages to prepare and purchase all the needed items for school.

In 2019, Luca Polare together with its partners, actively starts to develop its CSR strategy. Apart from campaigns, the new strategy also includes adolescents' professional development and employment.

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